Capacity development for small producers of Langchenphu (Diafam) to promote rural fresh milk marketing

215-18 May, 2014, Samdrup Jongkhar: Lanchanphu Geog under Jomotshangkha Drungkhag is one of the potential geogs for livestock commodities especially fresh milk and milk products. The Livestock Sector had initiated awareness on group approaches to the gathering of all the households last year, 2013, under the chair of Dasho Dzongdag, Samdrup Jongkhar dzongkhag. In connection with this intervention, this year under the Dzongdag’s support and guidance, the sector has been able to mobilise rural farmers of Lanchenphu Geog to form a formal Group aiming to market fresh milk to customers in the area and also the nearby state of Assam in India.

1With the support from the Dungkhag and Geog administration, the sector has carried out 4 days Group mobilisation cum training at Jomotshangkha. More than 95 participants attended the training. The training was opened by Dasho Dzongdag with the support from Dungkhag Administration, Jomotshangkha. The main aim was to make rural farmers understand the group concept and focus was mainly on the Group marketing of fresh milk across the border. The main aim is to convert household milk produced into immediate cash through daily sale of fresh milk to the market outlet. At present, without organised market and outlet the costs of dairy products are significantly high- a kilogram of fresh milk costs Nu. 40 and Butter costs Nu. 450-500. The idea of the farmers is to market both fresh milk and dairy products since they have a huge market in the nearby states of Assam and Arunachel Pradesh in India.

Perhaps, farmers are positive and optimistic about the Group concept and want to learn more as they continuously go on working with these new approaches for the first time. More than 200 people will be the active members of the Group and it is expected to market 600-800 litres of milk daily to the market. The marketing is expected to start from 1 July, 2014.

– Dzongkhag Livestock Sector, Samdrup Jongkhar

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